Shinshilla Demo
Project Type
Product Design, UI/UX Design​, Data Visualization


User Research, Conceptual Design, UI/UX Design, Storytelling, Data Visualization

2018 – 2019

2019 MIT IDEAS (Innovation for social impact) Finalist

Margaret D Dunne, Urban Curators (Ukraine)

Shinshilla addresses the problem during Ukraine’s current urban planning and design process, in respect of lacking data availability to government civic partners, design agencies and citizens.

We aim to provide a united platform for different stakeholders in Ukraine to access existing urban planning data and information, exchange diverse crowdsourcing data, and be able to generate and collect new user data to measure how people use public and private spaces in their city.

Our platform offers a solid and accessible urban data analysis foundation for new urban designers, and enables stakeholders to incorporate a data-driven approach into their urban planning, design, and community development strategies.

Kyiv Presentation Template Text
1. The existing conflict among citizens, planning agencies and real estate developers

Ukraine is a relatively new country.

The government, private sector players and citizens are working together to strengthen their democracy and decide the future for their planning and community development initiatives. However, there is a lack of data available to government civic partners on the ground. Different stakeholders lack of basic trust and do not work altogether very well in order to design a more human-oriented built environment.

For example, citizen’s spontaneous creative activities are often neglected during these process – lots of informal places are pulling down, which used to be the places for people daily gathering. Citizen’s precious informal memories are not fully respected and appreciated during the existing urban planning process.

Shinshilla Survey
2. How I designed survey to collect community information

In this way, we see an opportunity to strengthen urban planning efforts in Ukraine (and later expanding to other young countries in the region), by delivering an easy to use, transparent platform that collects data and delivers it in a format that can be used by private and public sector players. We have done preliminary research and assessed the need for this product as well as client enthusiasm to pilot the initiative.

Shinshilla Survey a
3. Instead of asking quantitative questions, the survey is intentionally designed for collecting more qualitative data

In order to understand what citizens really need from an urban data collection platform, we have launched a survey with the help of Urban Curator – one of the most active non-profit urban design agencies in Kyiv. The survey consists of not only quantitative questions about also qualitative questions, especially the questions as “what place in Kyiv has your most beautiful memory?” in order to get a better understanding of people’s personal experience.

Shinshilla Viz4
4. Collaborating with local artist, we also designed the gifts for participants who take the survey

Shinshilla Viz
5. Podil Facts (Part 01) – who lives in Podil?
Read the full interactive report here
Shinshilla Viz3
6. Podil Facts (Part 02) – Podil matters 
Read the full interactive report here
Shinshilla Word Freq
7. Podil Facts (Part 03) – I love Podil 
Read the full interactive report here

We have collected the quantitative data and qualitative data (mainly apply word frequency analysis and word cloud visualization), visualized them and published them on the public social media platform. All the information can be accessed by the detailed link.

We also interviewed the local developer SAGA in order to understand:

  1. What the traditional real estate development process is in Ukraine?
  2. What SAGA need during the urban planning process?
  3. What process can be streamlined and more transparent?
  4. What data can be accessible to general public?
Shinshilla Planning Process
8. The whole real estate project design process in Kyiv – we identified the opportunities during the planning and design stage, but also see potentials of data transparency improvement in other stages

Among the mapping of the whole process, we realized that our main opportunity lies in the planning and design stage. During this stage, the developer would like to collect more data about the citizen’s urban living behavior and design preference. The information on new project release, design decision making, and construction bidding can be more transparent, i.e. the data can be accessible to the public.

In this way, I designed a binary diagram mapping all the potential functions that both developers and citizens would like to have in this application. These functions are generated from both surveys and interviews. Considering the difficulty designing an application for two parties, including the data management, etc, we first decided to start with a pilot focusing on the process during which developer submit project request -> launch the survey -> get the data.

9. This diagram maps the needs of both parties, especially during the stage of participatory design. On the one hand, citizens can get the information they want from the developer; on the other hand, developers can launch the survey as a communication channel to understand what the citizens really want, and plan their development projects accordingly

Shinshilla Hifi
10. I then turned to the framework design, identifying four main sessions for the application, including submitting the project, accessing mapping data, designing survey and reading stories/analysis
Shinshilla Hifi3
11. Onboarding of the Shinshilla – you can choose as a developer role at the very beginning
Shinshilla Hifi4
12. At the pilot stage, we first focus on the process about submitting a project. This series of the design illustrates how the specific data that the citizens have asked are documented in the system and the project is submitted to the planning bureau.

13. This is the pitch video illustrating what problem Shinshilla is going to solve?